GEO vs SEO: what changes for B2B, and what doesn't
Google rankings still feed AI answers, but the strongest signal is what other sites say about you. Where the two disciplines overlap, where they split, and what to do first.
Your buyers asked AI. Were you the answer?
Get found and recommended on Google and AI search.
We build the search authority that makes B2B companies the answer: SEO, content, community, LinkedIn and tracking, done for you.
best SOC 2 for fintech▲ recommended
vanta alternatives▲ cited
soc 2 timeline▲ top 3 Google
- AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Claude
- Copilot
- YouTube
The shift
Buyers shortlist before they call you.
When a buyer asks AI who to consider, it names three or four companies. Here's the same question over a pilot.
Which SOC 2 platform should a 150-person fintech use?
Sourcesvanta.comg2.comdrata.com
Share of answer Day 0
Named by
0/6
The 90-day pilot
Start narrow. Prove it.
- 1offer
- 1segment
- 1market
Baseline
Weeks 1–2Map the buyer questions, record your Google rankings and who AI names today. Fix the technical basics.
Publish
Weeks 3–8Interview your experts. Ship the pages AI should cite.
Distribute
Weeks 4–12Community answers, LinkedIn and listings around the same questions.
Report
Week 12What moved, what didn't, and what we'd do next.
Mention rate · 42 buyer questions · 6 assistantsWeek00
Mention rate4%baseline
Questions cited3/42baseline
Gap to leader−34points
You90% rangeTop competitor
Each week is a rolling rate over repeated answers, shown with its range, because single AI answers vary.
How it works
One interview. A month of sources.
You give us 30 minutes with an expert. We turn it into pages, answers and posts that AI can cite, and you approve every piece.
1Your inputYou · 30 min
"Most fintechs fail their first audit on access reviews, not encryption."
Head of Compliance, Acme Comply
- Readiness takes 10–14 weeks for teams under 200
- Access reviews are the most common first-audit failure
- No dedicated GRC hire needed
2Revex does the workRevex team
- Transcribe and extract facts14 facts, each tied to a quote
- Brief from your buyer questions8 questions this month
- Draft the piecesWriter and editor, AI-assisted
- Fact-check every claim22 of 22 claims sourced
- Your approvalOne weekly batch
- Publish, distribute, trackBefore/after on every piece
3This monthDelivered
1Buyer guideSite
2Service page upgradesSite
8FAQ answers with schemaSite
3Community answers, disclosedReddit
6Posts in your expert's voiceLinkedIn
5Pitches to cited sitesOutreach
Week 6 · Perplexity
One question, three sources. We made all three.
SOC 2 usually takes 10–14 weeks for a fintech. Acme Comply notes most first audits fail on access reviews.1 2 3
- SiteSOC 2 buyer guide for fintech
- Reddit"How long did SOC 2 take?"
- LinkedIn"What auditors check first"
Services
Everything AI reads before it answers.
Pick the full system, or start with the channel where your gap is biggest. Every service is tracked against the same buyer questions.
Own your category
The full system for your most valuable buyer questions: SEO, site content, community, LinkedIn and outreach, run as one plan and measured together.
- Buyer questions mapped and tracked weekly
- Google rankings and AI answers in one report
- Content, community and outreach on the same questions
- Before/after on every change
1–5Topic clusters
7Surfaces tracked
7Search surfaces tracked
250+Answers sampled a week
28Day before/after windows
2 hrsYour time a month
Results
Progress, in numbers.
Day 0 is recorded before we change anything. Every report compares the same questions, the same assistants and the same competitors.
Acme Comply · 90-day pilotWeek 12 report
SignalDay 0Day 90Change
Mention rate42 buyer questions, 6 assistants4%31%+27 pts
Keywords in Google's top 10The same buyer questions, on Google519+14
Questions where you're citedYour page in the sources3175.7×
Assistants that recommend youNamed in the answer, not just cited0/65/6+5
Visits from AI assistantsPer month, from analytics1214011.7×
“SOC 2 cost for 200 employees”One question that didn't move yet0%2%Next quarter
Deliverables, listed
You know exactly what ships each month.
Honest numbers
Ranges, not cherry-picked answers. What didn't move is reported too.
No guaranteed rankings
Nobody can promise an AI answer. We promise the work and the proof.
Resources
Notes on getting found and getting quoted.
Explainer
Explainer
What is GEO, AEO and LLMO? One explanation for B2B teams
Three names for one job: getting your company named in AI answers. Where the term GEO comes from, what the original research actually found, and what the work looks like.
Playbook
How to get your B2B company recommended by ChatGPT
ChatGPT often knows who you are and still leaves you off the shortlist. Six steps that close that gap, each backed by published data, and the shortcuts to avoid.
Choosing a partner
Best AI search agencies for Swiss B2B companies
Ten compared, with every price read off the agency's own site. Only three of the six Swiss agencies publish one, and two figures in circulation were already out of date.
Pricing
How much AEO and GEO cost in Switzerland and Europe
From CHF 770 a month to $120,000 a year: what agencies actually publish, what each price buys, and how to budget for a Swiss B2B company.
Questions, answered plainly.
Something else? Book a 30-minute call
Do you still do SEO?
Yes. AI answers lean on what search engines can crawl and rank, so technical SEO, content and authority come first. We track your Google rankings and your AI mentions for the same buyer questions.
Will AI recommend us, or just cite us?
A citation puts your link in the sources. A recommendation puts your name in the answer buyers read. We track both, and aim for the second.
Why do competitors show up when we don't?
Usually several independent sources say the same thing about them, and not yet about you. That's the gap we close.
How long before we see movement?
Often within weeks, but it depends on the category. We record Day 0 so you can see exactly what changed.
How much of our time does it take?
One kickoff, a 30-minute expert interview each month, and a weekly batch of approvals. About two hours a month.
Do you use AI to write?
For research and first drafts. Every piece starts from your expert's input, is rewritten and fact-checked by an editor, and is approved by you before it goes live.
Is the community work transparent?
Always. Real people from your team, clear disclosure, no fake accounts.
Book a strategy call
Own your category, on Google and in AI.
Thirty minutes. We'll show you which competitors AI recommends for your buyer questions today, and what a 90-day pilot would target.